HOMe service marketing systems
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Frequently Asked Questions
Common Questions About Our System and Process
What exactly does a fractional CMO do for my business?
A fractional CMO gives you executive-level leadership without the full-time cost. You get someone who owns your marketing strategy, builds your systems, sets clear KPIs, leads your campaigns, and ensures every tool and dollar is working together. You’re not hiring an agency — you’re adding a leader to your table.
How is this different from hiring a marketing agency?
Agencies sell tactics. We build systems. Agencies execute tasks; we design and lead the entire marketing engine. We unify every campaign, tool, KPI, and tracking method into one measurable system — and then we manage the delivery under one roof with accountable leadership. No guessing. No scattered vendors. No random acts of marketing.
Do you handle all the marketing work or just the strategy?
Both. We create the strategy and we run the execution. Your ads, SEO, emails, content, nurturing, tracking, reporting, and optimization all live under one accountable system. You get one leader, one plan, one dashboard, and one source of truth.
How do you measure success?
Before anything launches, we establish clear KPIs, tracking systems, attribution tools, and dashboards. Success is defined upfront using real numbers — not feelings. Every channel is measured, and every decision is data-driven so you always know exactly what’s working.
What does the onboarding process look like?
We start with a deep discovery and diagnostics phase where we map your tools, campaigns, gaps, ICP, KPIs, and opportunities. Then we build your marketing system, unify everything under one plan, set up tracking, and create clear success criteria. Once the system is built, we manage the delivery and optimization each month.
How can I tell if I'm the right fit?
We’re a perfect fit for home-service companies doing $1M–$10M+ who want clarity, measurable systems, predictable growth, and a leader to own their marketing. If you’re tired of guessing, managing vendors, wasting ad spend, and not knowing what works, We were built for you.